Simple Seasonal Website Branding Tips
Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard?
For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forget to give your business website a makeover!
Seasonal website branding is an ideal way to showcase your small business and put people in a festive shopping mood.
I’ve been sharing content on how COVID-19 will impact shopping this year. So now I’d like to focus on something more fun: 8 ways you can add holiday elements to your website.
1. Spruce up your website home page.
By placing your best deals front and centre on your website, you’ll attract your target audience’s attention right away. Especially this year, people are looking for quick and easy ways to shop, so adding in benefit copy around free shipping or private shopping is a great idea.
Get creative and think about ways to stand out even more by giving your promos a catchy name. For example, instead of “Holiday Deals” why not “12 Days of Deals” or “Santa’s Specials”?
Your home page is often the first thing customers see, so spend some extra time on it as you add holiday elements to your website.
2. Offer unique gift ideas.
Maybe it’s creating a list of your top 10 presents or providing inspiration on what to buy for the person who has everything.
Another popular idea: putting together boxed gift sets. Do you have multiple products that could work together as a bigger gift?
Because people can’t go out and enjoy many of the experiences they used to, these boxed gift sets are becoming more and more popular. For example, Twisted Toffee features mouth-watering, homemade toffee gift baskets on their home page-a perfect gift for the hard to buy for!
3. Design a customized Christmas logo.
Why not create a holiday version of your logo? While your logo is an important part of your brand and should stay consistent, there’s nothing wrong with adding a wreath or Santa hat to it!
Or you could change the font colours to red and green, or sprinkle in some gold sparkles to add holiday elements to your site. It doesn’t need to be as elaborate as what Google does each year, but it does help your brand